Property PR & Real Estate Marketing
PR Consulting Frank is specialized in the real estate industry
Each property is unique in its location, architecture and individual use. On the "product side", the real estate industry thus differs fundamentally from most other industries, whose products are generally not location-bound unique pieces. This makes real estate communication a task for professionals with experience in PR consulting for the real estate industry.
No matter what moves you, together we will find the best set-up for a good working relationship. Get in touch!
PR & communication services
Modern communication for the real estate economy
Online positioning in the real estate industry
The positioning on the Internet, especially with b2b target groups, is an integral part of real estate PR. In online marketing, the PR story is extended or adapted to the respective channels. PR Consulting Frank offers content creation for LinkedIn, YouTube as well as the own web pages and Blogs of the enterprises, SEO optimization for target groups in the real estate economy, b2b influencer marketing in the real estate industry. More
Property PR brings reputation, reach and relevance. One of the most important PR measures is to address real estate journalists and trade media. Whether press release, expert article or interview: PR Consulting Frank is your contact for planning and implementing your media relations. To reach your b2b target groups in the real estate industry directly, we prepare news and messages for online PR and social media. The LinkedIn network is particularly relevant in the real estate industry. As a professional for real estate communication, PR Consulting Frank takes over the planning and implementation of all PR measures. More
You want to strengthen the profile of your company in the industry. Or a new product goes into sales and should be positioned in public and presented in the most interesting way. PR Consulting Frank develops the PR story and creates the framework and the red line for the placement on the appropriate channels of PR and online marketing. To ensure that your message reaches the target group.
Real Estate Marketing
Your project development needs a name, a brand as a logo, a construction sign. And a project website, written in the appropriate tonality. You also want to document the location and the construction site with drone video and photos. Last but not least, the property lives strongly through its visual impression: the individual effect in the concrete location can be impressively shown in photos and videos. PR Consulting Frank plans and controls real estate marketing. Drone recordings, photography and design are carried out by freelancers and independent partners from the PR Consulting Frank network. More
Consulting with basis and goal
Listening is the first step of consulting. When it is clear what the goal or problem is, what is new or special, messages and ideas are formed. The match is made with the media agenda: what interests a broad audience, what is relevant for the industry and specialist media. This is the central leitmotif for the concept.
If you want to succeed with your topics, you have to get to the heart of them. The concept is about clear goals, target groups, core messages, strategy - and the implementation of PR measures. Here creativity is just as important as experience as PR consultants in the real estate industry. Successful real estate PR requires experience in the real estate industry.
The implementation of corporate, product or marketing communication is done via PR measures such as press releases, interviews and press briefings. In addition, consultation on trade fair presence and participation in specialist events, online marketing, social media and content strategy are components of modern integrated communication.
I look forward to hearing from you!
PR Consulting Frank GmbH
+49 (0) 151 127 86 280